You’ve found the perfect domain name, maybe your company name, a product name or something that says a lot about what you can offer your customers. Perhaps you have come so far in the process that you have almost decided on domain names before you know if it’s available. Yes, maybe you have even printed business cards and t-shirts and told others about the great name you should have.
But when you go online to search and order the domain name, you find that it is not available. Someone else has registered it! What in the world can you do then?
Domain names are completely unique, which means that only one person or company can own a specific domain name with the same extension. Do you now have to give up the perfect name you thought? Or should you choose another domain name, such as .net instead of .com? The process may stop completely for you, and you may need to rethink your entire profiling. So what are you going to do to succeed the way you had thought?
Much of the traffic to your domain will come from users searching for your company name or unique product name. Therefore, it is basically best to have this unique name as a domain name. However, this plan falls into gravel because the domain has been taken. However, there are alternate ways to sort your problem. What will work and what will not work?
You should also check out this useful guide to learn about more tips on domain registration.
1. Try to Purchase The Domain Name From The Owner
Many may not be aware of this opportunity. Often domain owners purchase domains and then change their mind and let the domain sit there. If that’s the case, then you may have a good chance of buying the ownership and transferring the domain to your name.
Not everyone has a lot of money ready to buy a domain name from someone else. Also, If the domain is in use, then it’s likely that the owner still wants it. However, there are often domains that are registered for no particular purpose. Then you can often get a page on the domain that says that the domain may be for sale. Then you usually have the opportunity to bid on the domain. If you get this page, it’s a good sign! Then you can either directly contact the domain owner to hear how much he or she would like to get paid for the domain. If you are lucky you will not have to pay that much.
You can use Domaintools.com (Whois) to check who owns a domain. Enter the domain in the search box and click on “Search”.
If the domain owner has published the information about the domain, you’ll see who’s the owner right away.
Now you have the opportunity to contact the owner directly by email or phone.
Some domain owners do not want to disclose who they are via whois feature. Then there is often “private whois”, “private registration” or “protected registration” in the whois entry.
You must find alternative ways to contact the owner. Check for contact information or an email address on the website of the domain.
If you fail to contact owner, there are so-called domain agents who can try to take this job for you. This, however, costs a lot of money.
2. Add A Verb to The Domain
This is a method that is widely used to use the name you really want, with a verb as well. A good example of this is “getpocket.com”. This is a service/app called Pocket, but the domain is “getpocket” and means “get a pocket”. Another popular app “DropBox” also had a domain name “getdropbox.com” but when it grew, it purchased what it really wanted “dropbox.com”.
It may be an advantage to do this in this way, rather than using an unimpressive TLD such as .info or .org.
3. Expand The Brand Name
Tesla did not own the domain tesla.com until 2016. Then they carried a clever trick. they used the domain teslamotor.com instead. This worked for several years, as the word “motor” was a natural extension to use. If you do such a “trick”, it’s important that you use a word that is relevant to your brand.
If your software/app brand, it may be useful to use the word “app” as an extension of the domain, such as, for example, invisionapp.com does.
4. Use Domain Extension That is Relevant to Your Audience
What we can say is a general rule of law for domain registration, that domain location must meet your target audience. If you only operate in the UK, “.co.uk” is by far the best option. People in the UK have “.co.uk” well incorporated in daily use, and this end is considered as serious and reliable. If you live in Germany and you want to target just the German market, you should buy a .de domain name.
However, if you are to reach a market outside Germany, for example globally, it is advisable to register .com, preferably in addition to .de. Some choose to have their global English-language website at .com and a local German-language website at .de.
It would be right to assume that .de is the most popular domain name in Germany, so in the vast majority of cases, you should choose this. You can use .eu domain if your target market is the whole of Europe.
5. Add Country to The Domain
Many large companies have websites across the globe, on the vast majority of top level domains such as .com, .de, .co.uk, .no, .se and so on. For example, Airbnb could use airbnbusa.com as the domain of the U.S. version of the website if airbnb.com for some reason was unavailable to them.
6. Play A Bit With The Domain Name
If you’re lucky to have a company name or brand ending on a domain name, you can trick it this way. You may use the domain name easy to remember. The Delicious Web Service uses del.icio.us. This is not as simple and can create confusion. We, however, would recommend avoiding this tactic. You can only use it if you are a famous brand with a loyal user base.
In view of search engine optimization (SEO), it is not advisable to use this type of domain name, as domain entry (top level) is not taken into account.
7. Try Hyphens
For emergency use, you can use a hyphen in the domain. However, this can be a big disadvantage if you have registered company-name.com while another owns companyname.com. Many users who forget to type the hyphen will end up on the wrong website. If there is an established brand with dashes, then it may be more appropriate to use this, but it requires users to remember.
8. Be Creative!
There are many ways to utilize domain extensions. One example is about.me, which is a social networking service. They have a good combination of both domain names and endings that are easy to remember.
9. Set Up A Domain Monitoring
There are online services that come with domains for you. If you are looking for a domain that someone else owns, then the service can let you know if the domain becomes available for registration. DomainTools has such a service.
10. Last Opportunity: Create A Brand New Name
Use all your creative skills to create a brand/domain name that is available and can provide you with what you are looking for. The project name for Google was Backrub at the start. However, the backrub was not used on the final product because the word could easily be confused with other things. They, therefore, created the name Google, a name that was easy to pronounce and work for most.