The topic-driven or rather say the audience-oriented approach of content is the new big thing in the world of content marketing. We have always seen the writers, ghost bloggers, and brand content marketers search for specific and relevant keywords which are then incorporated within the long articles designed to be useful for the audience.
The question is, are they really useful? Or is that what the customers and viewers of today are looking forward to? A piece of information designed to fit some specific words rather than fitting the answer viewers is actually looking for.
Thus, to change this stance, topic-driven content marketing is rising now. Google, as well as the viewers, are rewarding lengthy word count and visual contents over other simple content. We need to explore this, right? What is it that is trending so much in the era of SEO-oriented content marketing?
Being the business company that wants to succeed, it is greatly important to find out how this approach is improving the SEO and thus turning more website visitors into potential customers. The web design companies in Pakistan and all others over the world are all about stepping into the realm of enhanced SEO for better Google ranking and high-yielding sales.
Here is how you can do it:
- By framing a content angle
The number one thing that you need to do with your topic is to find the content tilt. The improved SEO results come from designing the right content angle. A simple topic holds loads of potential. You can direct it into any path you want. This path and the quality of the information you are going to share in it will have a great effect on the SEO of the whole website/ social page.
The content angle is decided via considering two main things:
⦁ The primary audience of your business brand and their pain points
⦁ Your brand’s expertise and what it deals in
The correct direction of your content is made only by keeping in view the type and interest of the audience. What do they want to read about? Are they ready to listen to massive details of brand promotional stuff? Or do they look for some unique grasping social story or life experiences to learn from? You can answer these questions once you understand the behavior of the customers you are targeting.
Also, it is essential to understand what your own brand is offering. To what kind of buyer’s persona does your brand fit? And then you walk from their devising your content tilt accordingly.
⦁ Invest in the measurement of the content’s user intent
Another important part of the topic-driven content marketing is to continuously check the content’s user intent. As we have changed the style of content marketing, it is a must-to-do task to measure the outcomes with the user metrics. You need to ensure that your content meets the primary ranking signals (user intent) and keeps the bounce rate to a minimum.
Also, a quick tip for those investing in informational content, such content has a higher bounce rate. Thus, to improve this and save your SEO-driven high ranking of the website on Google, try adding additional resources and links relevant to the content on the same web page to improve the user’s engagement.
⦁ It allows the organization of the content
A topic-driven approach of content marketing allows organizing the content in a form that promotes user surfing and keeps them engaged. The process of categorization or making a topical taxonomy is done.
The content marketers are required to arrange the content from top to below form keeping the main categories on top, then coming onto the sub-categories and then the tertiary section on the content (if any). These categories are nicely transitioned into the website’s architecture to help improve the UI and UX.
The content headlines, sub-headlines, and the bullet points under each heading; everything is kept under consideration and a nicely organized content is designed. The type of content whether a blog post, video content, editorial, product description, or any other type also helps in deciding the organizing pattern of the content.
Here is how to improve SEO of a topic-driven content piece with sub-topics:
The key thing to do here is to analyze the long-tail variants of the related keywords with high search volume. Along with this, use other keyword analyzing and planning tools to weigh the quality of the keywords.
You need to evaluate the metrics like keyword gaps for choice terms, and the type of content that is getting positive social signals, a high number of backlinks and the most traffic. Via this, you can find out the best working keywords on different web pages and then use them to formulate a highly driven and in-depth content.
⦁ Content tagging helps bring various content together
The idea behind this kind of content marketing is to offer the viewers a wide range of information/ article on the relevant topics. The idea of content enrichment is supported once you have the topic of the content at hand. In regard to the topic, the primary and secondary tagging of other content articles is done.
The beneficial outcome of this is that it allows the website to display an onsite aggregation of different content based on varying relevancy to the desired category of the website. If done correctly, this helps in creating amazing related cross-links for Google thus helping by improving the ranking in the search engine.
When thinking about publishing content online, the idea is to always make sure that it improves the search engine optimization of the website. Every online business succeeds if it ranks better on Google’s search engine page and topic-driven content marketing can help you do that.
Above are the different techniques that help in getting the best SEO for your content. they focus more on generating an audience-centric marketing strategy rather than the one driven by keywords research and addition.